Heineken

I worked with creative agency Investis Digital and Heineken to deliver their new website. The company needed to reimagine its digital presence and refresh its brand narrative to make more of its portfolio

Client:

Heineken

Project:

Rebrand

Requirements:

Strategy/Creative

A Heineken advertisement highlighting their Extra Cold beer, featuring a glass of beer with frosted glass and white foam on top, accompanied by descriptive text emphasizing the cold and efficient qualities of the beverage.
An advertisement for a beer brewing machine featuring a Heineken beer can, a glass of beer, and a tray with Heineken branding, alongside promotional text about innovation and home brewing.
Aerial view of a city with a stadium underneath a promotional light. The Heineken logo is illuminated and positioned above the stadium.

A new brand story

Heineken wanted to tell more of the stories that made it unique. To do this we explored more of the brand’s exciting innovations, product lines and global sponsorships.

A person holds a glass of beer at a bar, pouring beer from a tap. The glass has a Heineken logo on it and is filled with golden beer with a foamy head.

Smarter portfolio

Heineken has a stunning drinks portfolio and part of amplifying their presence was telling finding new ways bring individual brand stories to life.

Why it mattered
Research had shown Heineken could be perceived as unimaginative. We needed to create stories with more diversity and excitement that connected with people.

Close-up of several bottles of Sol beer with condensation, lying on a bed of ice, with colorful labels visible.
Heineken webpage featuring a lager beer bottle with a close-up of the label reading 'Amstel Lager' against a green background, with navigation menu items at the top.
A webpage featuring three sections with logos and descriptions about Lagunitas Brewing Company, Affligem brewery, and Mort Subite lambic beers. The first section has Lagunitas logo with a dog image, the second shows a man pouring a drink at a bar, and the third has a colorful logo with fruits and dice.
Heineken website header featuring navigation menu, large image of beer glasses, and a promotional graphic with a vintage man holding a beer mug, emphasizing the Birra Moretti brand.
Close-up of a chilled Heineken beer bottle covered in condensation against a colorful bokeh background of green, yellow, and red lights.
Comparison of two beer styles: a bottle of Lagunitas IPA on the left and a draft beer called The Sub on the right, with a beer dispenser and a glass of draft beer.
Comparison between two beers: on the left, a green bottle of Heineken 0.0 with a blue and white label on the hood of a vintage blue car parked outdoors; on the right, two cans of Amstel Ultra beer, one open with foam and the other unopened, with text indicating 85 calories and a unique flavor, on a light background.

Innovation showcase

To breathe more life into how we positioned the brand online, we began to tell more stories about its innovations, like its home Sub machine and experiential drinks line up.

Webpage featuring Heineken branding and advertisements, with images of people drinking beer and a person reading a newspaper.
A green Heineken 0.0 bottle placed on the hood of a vintage car with palm trees and a blue sky in the background.
Illustration of a watershed with mountains, trees, rivers, and infrastructure, showing water cycle components like infiltration, groundwater, and water purification.
A beer dispensing machine with a Heineken beer can, a pint glass of beer on a green Heineken branded tray, and text about beer innovation.

Social responsibility

Highlighting Heineken’s ambitious social responsibility programme and successful employee engagement strategy.

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