Heineken
I worked with creative agency Investis Digital and Heineken to deliver their new website. The company needed to reimagine its digital presence and refresh its brand narrative to make more of its portfolio
Client:
Heineken
Project:
Rebrand
Requirements:
Strategy/Creative
A new brand story
Heineken wanted to tell more of the stories that made it unique. To do this we explored more of the brand’s exciting innovations, product lines and global sponsorships.
Smarter portfolio
Heineken has a stunning drinks portfolio and part of amplifying their presence was telling finding new ways bring individual brand stories to life.
Why it mattered
Research had shown Heineken could be perceived as unimaginative. We needed to create stories with more diversity and excitement that connected with people.
Innovation showcase
To breathe more life into how we positioned the brand online, we began to tell more stories about its innovations, like its home Sub machine and experiential drinks line up.
