experihaus

I worked with creative agency Investis Digital and Heineken to deliver their new website. The company needed to reimagine its digital presence and refresh its brand narrative to make more of its portfolio

Client:

experihaus

Project:

Rebrand

Requirements:

Strategy/Creative

Logo of Experhaus with the tagline "Effortlessly Better" on a dark background.
A promotional webpage for Heineken showing a beer dispensing machine shaped like a miniature version of a heineken beer bottle, with a glass of beer and a can of Heineken beer on the side. The text highlights the company's innovative approach with four ingredients for beer and mentions a home draft beer machine.
An aerial view of a city skyline at dusk with a stadium illuminated and a beam of light with the Heineken logo projecting upward, and a green text overlay on the right side saying, 'Bringing UEFA Champions League fans together. Heineken is the official partner of the UEFA Champions League, enjoyed by over 4.2 billion people around the world.'

A new brand story

Heineken wanted to tell more of the stories that made it unique. To do this we explored more of the brand’s exciting innovations, product lines and global sponsorships.

Close-up of a hand holding a pint glass of beer with the Heineken logo, with beer being poured into the glass.

Smarter portfolio

Heineken has a stunning drinks portfolio and part of amplifying their presence was telling finding new ways bring individual brand stories to life.

Why it mattered
Research had shown Heineken could be perceived as unimaginative. We needed to create stories with more diversity and excitement that connected with people.

Close-up of multiple bottles of Sol beer with condensation on the bottles and the Sol logo visible.
Heineken webpage featuring a large image of an Amstel Lager beer bottle with droplets of condensation on it, and navigation menu options at the top.
A webpage featuring three sections: the first has the Lagunitas Brewing Company logo with a dog illustration, the second shows a man pouring beer at a bar, and the third has a logo for Mort Subite with illustrations of beer, cherries, and dice.
Screenshot of Heineken webpage featuring Birra Moretti beer, with two glasses of beer on a wooden surface, a logo with a man in a green hat holding a beer, and navigation menu including sections like Our company, Our brands, Our global presence, and Our sustainability story.
A close-up of a green Heineken beer bottle with condensation, tilted sideways against a background of green bokeh lights.
An advertisement displaying a bottle of Lagunitas IPA beer on the left and a beer tap with a Heineken glass labeled 'The Sub' on the right, promoting different beer styles and home draft experiences.
Comparison of Heineken 0.0 non-alcoholic beer and Amstel Ultra beer, with the Heineken bottle on a car hood and the Amstel Ultra cans on a striped background with text highlighting their caloric content and flavor.

Innovation showcase

To breathe more life into how we positioned the brand online, we began to tell more stories about its innovations, like its home Sub machine and experiential drinks line up.

A website page promoting Heineken beer with photos of beer bottles and glasses clinking, and a person wearing sunglasses reading a newspaper in a dimly lit environment.
A green Heineken 0.0 beer bottle placed on the hood of a vintage blue car, with palm trees in the background and a partly cloudy sky.
A 3D illustration of a watershed showing water flow from mountains and forest areas through various stages of water treatment, including natural ecosystems, industrial use, water treatment, and discharge back into nature, with text explaining water conservation efforts.
An advertisement featuring a beer tap machine with a Heineken-themed beer glass, a can of beer, and a pint of beer on a tray, alongside text highlighting the company's innovation in beer opening technology.

Social responsibility

Highlighting Heineken’s ambitious social responsibility programme and successful employee engagement strategy.

See more work

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