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    <lastmod>2026-06-03</lastmod>
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  <url>
    <loc>https://www.simonrevington.com/my-work-world-pay</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571409805576-ZM5Z7H2BRVWJ9ZCWX5X6/WorldPayLogoImg.JPG</image:loc>
      <image:title>World Pay - A customised journey</image:title>
      <image:caption>I worked with creative agency Stereo to deliver a highly customised journey for Worldpay. The company is global leader in payment solutions for merchants, large enterprise businesses and smaller B2C and B2B companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571411546015-P0K6VO7MCO4X176D8HN0/WorldPay1.JPG</image:loc>
      <image:title>World Pay - Carefully Crafted</image:title>
      <image:caption>A carefully crafted set of creative assets pulled together to deliver an overarching message promoting Worldpay’s offering. Each audience received tailor-made content designed to meet their needs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>World Pay</image:title>
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      <image:title>World Pay</image:title>
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      <image:title>World Pay</image:title>
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      <image:title>World Pay - Relevant messaging</image:title>
      <image:caption>Market influencers and decision makers were chosen to receive a bespoke welcome pack with personal handwritten note. An email journey included a link to a custom microsite with product options designed to meet proven pain points and allowing recipients to download Worldpay’s Global Payment report with product details.</image:caption>
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      <image:title>World Pay</image:title>
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    <image:image>
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      <image:title>World Pay</image:title>
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    <image:image>
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      <image:title>World Pay</image:title>
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  <url>
    <loc>https://www.simonrevington.com/city-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571665893118-6YTC9EV89KPIWKUTIX8Q/CIlogo.JPG</image:loc>
      <image:title>City Index - Brand evolution</image:title>
      <image:caption>I joined the internal City Index creative team to refresh the brand’s offering across the UK, Singapore and Australia. From crafting a more convincing brand narrative to building up an authoritative, compelling tone of voice, I helped evolve their strategic approach across web, print media, video and UX providing them with a competitive edge in a crowded market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571666306771-OUDML588Z8CX01DMT33F/CI+3.jpg</image:loc>
      <image:title>City Index - Responsive messaging</image:title>
      <image:caption>As part of our brand strategy, we positioned City Index as a company with the knowledge and expertise to help clients quickly take advantage of market opportunities. A series of press campaigns focusing on market events and reactive creative based on sudden volatility helped tap into traders’ desire to get involved in events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571666376471-T3G7QK8WRNCMIRRC119Q/CI+ad+2.jpg</image:loc>
      <image:title>City Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571666398175-3XBY4Q1OES2YEZ44NVGN/CI+Ad+1.jpg</image:loc>
      <image:title>City Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571670930556-BGWA0E457B8GGPZM6CJG/iOS_CI.JPG</image:loc>
      <image:title>City Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1572959583477-WY65RMD8CNZQFLRB3XJO/CI_Platforms.JPG</image:loc>
      <image:title>City Index</image:title>
    </image:image>
    <image:image>
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      <image:title>City Index</image:title>
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  <url>
    <loc>https://www.simonrevington.com/lcg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1573210466151-CNGZZJ0F760N8ZY58VU2/LCG+logo+Final.JPG</image:loc>
      <image:title>LCG - A rebrand story</image:title>
      <image:caption>I joined LCG to help create a new brand identity for the company’s global relaunch. Working with a talented team I helped craft a new identity and TOV that connected with the brand’s core audience across UK, Asia and Australia.</image:caption>
    </image:image>
    <image:image>
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      <image:title>LCG - Eye-catching creative</image:title>
      <image:caption>My team delivered a suite of creative assets for print, web and out of home that were aspirational, original and eye-catching. The creative helped kick-start the brand’s relaunch, attracting a more diverse range of new clients.</image:caption>
    </image:image>
    <image:image>
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      <image:title>LCG</image:title>
    </image:image>
    <image:image>
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      <image:title>LCG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1572958914277-A05VZ7P26U7U28COSL4O/A+guide+to+online+trading+cover+v1-2.jpg</image:loc>
      <image:title>LCG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571655687033-ZY73HOKLEDR0HI384HJ3/Education+portal.jpg</image:loc>
      <image:title>LCG</image:title>
    </image:image>
    <image:image>
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      <image:title>LCG</image:title>
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  </url>
  <url>
    <loc>https://www.simonrevington.com/jumeriah</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571676487957-BG5M4YDMPK7ZZM2ZGROT/Dubai_3.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>Dubai city skyline with skyscrapers, morning sky; left side text about Dubai's innovation and infrastructure; right side quotes Sheikh Mohammed bin Rashid Al Maktoum on creativity and legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571674559564-4NNUZRSV4HSHXIV1S5KO/Dubai+spread+2.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>View of illuminated skyscrapers at night with text about "The Developer," Dubai Holding, and Jumeirah Group on the right side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571674743149-KZKCPRA84PTT4IFL8ZHE/Dubai+Spread+3.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>Skyline view of Jumeirah Hills Private Residences with Burj Al Arab in the background, and a brochure listing membership benefits on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571674804834-GXMV1BC0PE7YM8Q0DMGX/Dubai+Spread+4.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>Luxurious dining setup with wine glasses on a terrace overlooking Burj Al Arab at night, featuring text on a la carte services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571674847633-7I6DYDWIRT2LEBPJ9KVT/Dubai+spread+5.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>Modern luxury villa with red sports car, surrounded by palm trees and green landscaping under a blue sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571676862191-KYILRC62P3WVSJOSX1RH/Dubai%2525252BCover.jpg</image:loc>
      <image:title>Jumeriah</image:title>
      <image:caption>Logo of Jumeirah Hills Private Residences on dark background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jumeriah - Luxury in Dubai</image:title>
      <image:caption>I worked with agency Pulse to deliver concept and copy for an interactive digital display and print adverts for global hotel group Jumeirah. The creative was for a collection of apartments in Dubai developed by Jumeirah, whose holdings include the iconic Burj Al Arab and Palm Jumeirah hotels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571673624804-C2K7AP1Z2ARV0VVCFXMM/Dubai+spread+1.jpg</image:loc>
      <image:title>Jumeriah - Long copy expertise</image:title>
      <image:caption>The project called for narrative style long copy with a focus on Dubai’s heritage and place in the world as well as Jumeirah’s track record of developing highly sought after luxury properties .</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.simonrevington.com/apps-and-email</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571743957371-9SQMSKIXR06VT45OD051/CI_Email.JPG</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>City Index advertisement for Bank of England interest rate decision, featuring a building, stock market data, a presenter, and current market prices for Burberry, EUR/GBP, and UK 100. Includes buttons for trading, live chat, email, and contact information. Date: 2nd November.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571744279995-1ABQLSQWQR8JXQGDWHUK/Gold+factory.jpg</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>Promotional email for Betway Casino offering 10 free spins on Gold Factory slot game with bonus incentives, featuring colorful slot graphics and payment options at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571744216015-XVM7KZOCOIAQMA962KPH/Betway_PremLeague.jpg</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>BetSportsWay advertisement for Liverpool vs Arsenal match with £50 free bet offer, featuring promotional graphics and text about Barclays Premier League 2014/2015.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1573048135605-5AI2AAXN50DGB20Q36C5/EB2_DM_Desktop.jpg</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>Worldpay email advertisement with text 'Opportunity knocks', consultation and video call-to-action buttons, and social media links.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571744078116-E14ECXYGLERA5L7B3AH0/Jurassic+Park.jpg</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>Jurassic Park online slot promotional email with £10 free bonus offer, featuring dinosaur imagery and incentives for gaming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571744411157-6VT4Z08W20EVXK0456GU/TDK.jpg</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>Promotional email featuring 'The Dark Knight Rises', promoting a Batman-themed slot game. Includes an image of Gotham skyline, Batman logo, and characters from the TV show 'Gotham'. Offers a £1,000 bonus for playing the game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1573047851363-4Q31GFKGKHKA56HPU4QZ/ETXMail2.JPG</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>ETX Capital promotional email about trading opportunities with Expert Advisors on MT4 platform, featuring a "Place my next trade" button and app download links.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1573047885939-WZRQ532TDKSW25NE24UP/ETXMail1.JPG</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>ETX Capital TraderPro email about free guaranteed stops. Includes steps on setting a guaranteed stop and a video link.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1573048002772-46OAYZENZ9P8220WJT9C/ETXMail3.JPG</image:loc>
      <image:title>Apps and email</image:title>
      <image:caption>ETX Capital trading app promotional email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da59ed5da59937850ae28ec/1571737945568-0VZZKRK91018XUS3YSGC/zombielogo.png</image:loc>
      <image:title>Apps and email - Fun and games</image:title>
      <image:caption>I’ve worked on my share of app launches from games to complex digital platforms. I enjoy the creative license to explore fun ideas, new stories and break new ground.</image:caption>
    </image:image>
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      <image:title>Apps and email - Zombie Commandos</image:title>
      <image:caption>This fun work was part of a lead generation campaign for agency Red Interactive. We launched an App packed with Zombies, guts and glory to get people to register an account where they’d receive in-game promotions and notifications for similar paid products.</image:caption>
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      <image:title>Apps and email - Amazon Coins</image:title>
      <image:caption>I worked with agency Fetch to deliver a range of animated ads for social to help launch Amazon’s Coins. The creative featured characters from popular games interacting with copy in a series of animated videos.</image:caption>
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      <image:title>Apps and email</image:title>
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      <image:title>Heineken</image:title>
      <image:caption>Amstel Lager beer bottle on a green background with Heineken branding at the top.</image:caption>
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      <image:title>Heineken</image:title>
      <image:caption>Heineken website featuring Sol beer with bottles and branding description.</image:caption>
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      <image:title>Heineken - Reimagining Heineken</image:title>
      <image:caption>I worked with creative agency Investis Digital to deliver a refreshed Heineken website. The site breathed new life into the their online presence, helping tell their brand story in a more engaging way. The refresh allowed us to surface more company’s innovations, heritage and portfolio.</image:caption>
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      <image:title>Heineken - A better brand story</image:title>
      <image:caption>In refreshing the company’s website we wanted to tell more of the stories that made it unique. We made more of the business’ exciting innovations, product lines and global sponsorships..</image:caption>
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