Clients

Jaeger-LeCoultre
Thomson Reuters
experihaus
Heineken
Adobe
ServiceNow
More
A collage of various images, including a close-up of a wristwatch, the phrase 'Effortlessly Better,' a window with nature outside, alphabet letters in gold, a person with binoculars by a lake, a person raising a glass of amber beverage with their hand, and a man holding a bottle of Heineken beer at a bar.
Jaeger-LeCoultre logo

Jaeger-LeCoultre

I worked with the brand team at Jaeger-LeCoultre across a number of major projects including the luxury Swiss watchmaker’s signature “Made of Makers” campaign.

The global campaign featured custom creations by artists including TØKIO M¥ERS, Anya Taylor-Joy and Lenny Kravitz and included work for video, web, OOH, print and events.

A person's wrist wearing a rectangular silver watch with a black dial, silver hour markers, and a patterned bracelet band, resting on a surface with a white paper or fabric and a brown object in the background.
Hands arranging a white flower on a wooden surface, with a pink orchid in the foreground, wearing a vintage-style watch with a brown leather strap.
A person designing hand-lettered logos for the word "Review" on paper, surrounded by black and gray pens and markers on a wooden table.
A person with glasses and a beige shirt, working at a sound mixing console with a computer screen in the background, in a recording studio.
Person in a white coat squeezing pastry from a piping bag onto a piece of white chocolate on a turntable
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Jaeger-LeCoultre logo

Jaeger-LeCoultre

I worked with creative agency IDX and Heineken to deliver their new website. The global brewer needed to reimagine its digital presence and refresh its brand narrative to make more of its portfolio.

Heineken wanted to tell more of the stories that made it unique. To do this we explored more of the brand’s exciting innovations, product lines and global sponsorships.

The result? A more engaging, authentic, aspirational brand story that truly connected with people, increasing page views, sales and brand loyalty.

See the experience
Top-down view of a black table with various watchmaking tools and parts, including a schematic drawing of a watch, a hand holding tweezers, a loupe, small containers of watch components, and metal watch parts, all arranged neatly for assembly or repair.
A silhouetted hand reaching for small glass petri dishes on a lab table, with various laboratory tools like syringes and scalpel nearby, illuminated by backlighting.
A wristwatch shaped like a star or compass, along with miniature Earth and moon models, and precision tools on a dark surface.
Thomson Reuters logo with an orange circular emblem to the left of the company name in black text.

Thomson Reuters

For this recent hype video project for Thomson Reuters I worked on creative direction, concepting and script writing.

The business needed a concept video for an event at late notice and wanted help shifting perceptions away from the organisation as a predictable legacy brand. Our team used a blend of GenAI, library and original assets to build a strong narrative piece on short turnaround.

To do this, and appeal to younger, more aspirational audiences, we elevated ideas of purpose, intentionality and meaning in a world where the way we use and consume information is changing.

Experihaus logo

experihaus

I worked closely with the founders of US based experihaus to rebrand the business’ global offering. The work included strategic positioning, creative direction, development of a new mark, full set of GTM assets across video, web and offline, and creation of an entirely new brand identity.

experihaus successfully relaunched to a positive reception from both investors and existing customers and has seen strong growth post rebrand with increased registrations and a rapidly expanding client list.

Six Instagram posts promoting ExperiHaus's hosting services with vacation and nature imagery, accompanied by motivational and service-related slogans.
A modern house with large glass windows surrounded by trees, with an illuminated swimming pool in the foreground. The interior of the house is visible through the windows, showing furniture and lighting. The scene is at dusk or early evening.
Logo of Experhaus with the tagline 'Effortlessly Better' on a dark teal background.
Four variations of the Experhaus logo with different background colors and logo color schemes.
A person sitting in a boat on a calm mountain lake with towering snow-capped mountains and a partly cloudy sky in the background, with text overlaying the image.
People relaxing on a wooden pier and swimming in clear water near the shore, with some on a paddleboard.
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See The Brand Guidelines
Heineken logo with green text and a red star on a white background.

Heineken

I worked with creative agency IDX and Heineken to deliver their new website. The global brewer needed to reimagine its digital presence and refresh its brand narrative to make more of its portfolio.

Heineken wanted to tell more of the stories that made it unique. To do this we explored more of the brand’s exciting innovations, product lines and global sponsorships.

The result? A more engaging, authentic, aspirational brand story that truly connected with people, increasing page views, sales and brand loyalty.

A close-up of a Heineken beer bottle covered in condensation with a blurred background of green and yellow lights.
A man with glasses and a gray beard adjusts a Heineken beer bottle next to a filled glass of Heineken beer on a bar or counter. The background is dark with lights behind him.
A digital graphic showing a bottle of Lagunitas IPA beer on the left and a beer tap with a glass of beer on the right. The text labels read 'Lagunitas IPA' and 'The Sub'.
A row of various beer bottles including Heineken, Heineken 0.0, Heineken Silver, Amstel, Moretti, Tiger, and Desperados.
Comparison of two beverages: on the left, a Heineken 0.0 bottle on a blue vintage car, with clear skies in the background; on the right, cans of Amstel Ultra beer with a tagline "85 calories and unique flavor" in a promotional display.
A webpage featuring three sections for breweries: Lagunitas, Affligem, and Mort Subite, with descriptions and links for each.
A promotional webpage for Heineken beer featuring a beer can, a tap machine, and a glass of draft beer, with green and white text on a white background.
SercviceNow logo with stylized lettering and a greenish circle in the 'o'

ServiceNow

I’ve worked across a range of creative campaigns for ServiceNow covering offerings like their AI agents, SecOps platform and Service Management products. This includes video work, conceptual development, digital experiences and website/microsite projects.

Working with editors, film makers and designers I’ve developed strong conceptual ideas to drive campaign performance and, recently, have helped develop creative executions with GenAI content to tell stories in new and interesting ways.

An infographic illustrating how life sciences organizations can achieve faster digital maturity with ServiceNow, highlighting key areas such as asset lifecycle management, vulnerability and security response, proactive maintenance, intelligent workflows, OT visibility, operational environment, and incident response in a modernized manufacturing setting.
A healthcare professional wearing scrubs, a surgical mask, glasses, and a surgical cap, looking down and working, with a dark background. Overlaid text reads "The digitalization of healthcare" and a subtitle about how ServiceNow can help healthcare organizations evolve.
Adobe logo with a large stylized red 'A' and the word 'Adobe' in red text.

Adobe x Virgin

Adobe needed an interactive experience to help illustrate how it could support Virgin Money and it’s customer to reimagine banking to be brighter, more exciting and vibrant.

So my creative team and I built an online experience that pushed boundaries for people at events, getting them engaged with an intelligent portal site that created original artworks based on responses to questions, physical movements, sounds and instructions.

The idea was to celebrate diversity, creativity and expression; all common value between Adobe and Virgin, while showcasing how Adobe’s suite of tools could support the business with its ambitions.

All original artworks were saved in a global gallery for Virgin Money employees to download, print or frame. The experience was hugely popular and helped set the foundation for a strong partnership.

Abstract digital artwork with pink and red circular shapes radiating outward.
Adobe website homepage with a colorful abstract artwork on the right, menu options at the top including Podcast, Discover, Experience, Gallery, Your Team, and a headline that reads 'Delight your customers. Redefine loyalty.' with a smaller paragraph below explaining Adobe's approach to banking.
A colorful abstract illustration resembling interconnected shapes in red, orange, yellow, purple, and light pink hues, with overlay text about engaging and interacting with experiences and a menu bar at the top, including options like Podcast, Discover, Experience, Gallery, and Your Team.
Adobe logo with a stylized letter 'A' in red, black, and gray colors, and the word 'Adobe' in black below the logo.
A webpage with a colorful abstract background, the Adobe logo in the top left corner, and the words 'Improve data understanding and visualisation' prominently centered. The navigation menu at the top includes links: Podcast, Discover, Experience, Gallery, Your Team. Beneath the main heading, there's additional text: 'Together we create more powerful moments. Select the brush icon below to add a splash of Virgin Money colour.' At the bottom, there are icons for microphone, video, paintbrush, colour palette, and pen, indicating interactive elements for customization.
Salesforce logo with blue cloud shape background and white text

Salesforce

I’ve worked with Salesforce across strategy, digital assets and video campaigns. This campaign was a showcase video crafted for bp to highlight how Salesforce could support the business’ ambitions.

From initial approach, through to storyboarding, conceptual development and scriptwriting, I oversaw every step of the project.

Logo for Instinct Animations with a stylized eye or spiral icon and bold text.

Instinct Animation

I’ve worked with the studio team at IA across a number of video feature campaigns.

From conceptual to storyboarding, script and creative direction I’ve crafted big ideas that have become impactful campaigns.

This includes long form video for B2C businesses, tech brands and non-profits.